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☎ +44 1344 420596 | ⌚ 0830-1730 (m-f) UK GMT | skype: davidnrothwell
The AdWords Bible
for eCommerce
"People have been asking a long time for an eCommerce Google AdWords book. 
This is the world standard."
- Perry Marshall, Author, Ultimate Guide to Google AdWords
  • First Chapter Free - Look inside now on Amazon
  • Lifetime Updates - Win the AdWords arms race
  • Free AdWords Consulting - in return for your review on Amazon (limited time offer normally $595.00 /hour)
  • Audit Your Campaigns for Profit - Sell more and earn more with unlimited daily budgets
The Book that Cost $37m US / £24m GBP
What Marketing Authors are Saying ...

"A major contribution to the AdWords literature"

"This book is based on making many millions of dollars of AdWords buys for clients, and is the most up-to-date source of reliable insight and information on the subject."

Ken McCarthy, Founder 
The System Seminar™

"David's a great teacher"

"The methods David will share with you are the most up to date strategies and tactics for optimizing your campaigns for what you really want anyhow - results."

Perry Marshall
Author of “Ultimate Guide to Google AdWords” and "80/20 Sales and Marketing" 

"He knows AdWords inside and out"

"He knows what his clients need and want, and he’s always on top of the latest news. He is a professional who serves his customers outstandingly well."

Bryan Todd
co-author of “Ultimate Guide to Google AdWords” 

"One of my most reliable AdWords Consultants"

"I can count on him for what's working in the AdWords trenches without hype or fanfare - just the straight scoop that makes money for his clients."

Howie Jacobson PhD, Author 
AdWords for Dummies
Foreword by Perry Marsall
"People have been asking for a long time for an “e-commerce” centric Google AdWords book and this is it. David Rothwell brings refreshingly frank yet gracefully zen-like truth telling to AdWords. That’s why I’ve been sending clients to him for years and that’s why they keep coming back.

It cost a bunch of advertisers nearly $40 million for this book to get written, but that’s only a tiny part of the story. Truth is, Google advertisers have paid over $100 billion in AdWords stupidity tax. Not just many but most Google advertisers - and even a great number of my own students - have not made AdWords pay like it should. Hundreds of thousands of folks have been ‘taken to the cleaners.’ David is on a mission to make that stop.

Most people focus on the clicks of AdWords. David focuses on “Dollars In - Dollars Out” via conversions. He’s wisely built his business around Google’s Conversion Optimizer and he’s always sold final results to his clients. If something’s not going to work, he tells them.

David states something very powerful in this book: “AdWords ALWAYS works. What isn’t working is YOU… your marketing, your landing pages, your Unique Selling Proposition, your economics.” AdWords is the anvil for sales machines. If you’ve got the best sales machine in your business, AdWords will make you more money than it makes anyone else.

This is the world standard in Pay Per Click advertising and will be for the foreseeable future."
- Perry Marshall, Author, Ultimate Guide to Google AdWords
Follow the Money
At first glance, Google AdWords seems simple, straightforward and eminently fair. 

But Google takes advantage of ignorance all the time, and a little knowledge about AdWords and how it works is usually a dangerous thing.
At over 400 pages, this advanced guide is not for beginners, and comes with unlimited lifetime updates and a limited-time offer of free consulting with the Author.
Profitable AdWords management isn't about activity, but results

It isn't about having great quality scores and low CPA's if you aren't making money. 

Nothing matters more than a steady, predictable supply of profitable conversions. 

If you don't know your numbers, you should pause all your campaigns immediately and read this book. 
Chapter 1 - CLICKS
"Buying the Right Click"

Learn how to target your products and services to the right people, with the right message, in the right place, at the right time, on the right device, for the right amount of money.
Chapter 2 - CUSTOMERS
"Clicks are for Show, but Conversions are for Dough"

Google gets paid for clicks, but you don't - you get paid for conversions

Learn how Conversion Tracking works, how it goes wrong, and how to get it right.
Chapter 3 - CASHFLOW
"Show me the Money"

Your business is in business for one reason - to earn profit

Learn how to sell more and earn more with unlimited daily budgets.
This book is not out to "sell you" AdWords
It has a single focus on profitable conversions.

It asks you hard questions about your business economics and sales processes. 

Inside are new ideas and new ways of looking at things that often challenge accepted "best practices". 

The book covers it all. 

The how and the what and the why. 
About the Author
AdWords is critical to online marketing
The dotcom crash saw the end of my 21 year career in corporate IT. I launched an IT & Telecom consultancy and started advertising in AdWords.

I quickly realised that AdWords marketing was critical to getting results online, changed direction, and launched my AdWords Agency in 2005.

Since then I have worked with hundreds of world-wide businesses, and been responsible for over £24m / $37m client spend and 1.86m sales and leads. 
Breaking the Rules
In 2011 after experimentally breaking all the accepted AdWords rules, I accidentally discovered the Clicks, Customers, Cashflow System, and began specialising in Commission-Only AdWords Management.
10 Years in AdWords
I have spoken at international marketing conferences in Chicago, London, New York, and Maui Hawaii, hosted by industry experts and Amazon Authors including Perry Marshall, Howie Jacobson, and Ken McCarthy's System Seminar.
I am a featured contributor in "AdWords for Dummies" (2012, Jacobson and McDonald) and "Ultimate Guide to Google AdWords" (2014, Marshall, Rhodes, Todd). 
© Rothwell Media Ltd, Berkshire UK | ☎ +44 1344 420596 | skype: davidnrothwell
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